Meta offers paid subscriptions

This week in digital marketing

Meta just announced a paid subscription option for Facebook and Instagram in the EU. This alternative version would remove ads for users. Whether this option will make its way to the US is yet to be known, but we’ll keep our eyes peeled. Would you pay for a subscription if it offered an ad-free experience?

LinkedIn’s new AI features give users the “TL;DR” on their feed’s posts performance. In a post, LinkedIn writes, “Our new AI-powered experience will analyze your feed’s posts (from the commentary to the article to the conversation) and reveal the key salient opportunities for you…in one simple click… in seconds.”

Google has switched to Mobile-First indexing. That means that Google prioritizes versions when crawling pages and indexing content. That also means that now is a great time to check if your website is mobile-responsive—and fix it if it’s not. Google list best practices here.

More Top Stories

  • Wordstream gives us the scoop on long-tail keywordsThink niche searches like “buy a Christmas tree in Boulder Colorado”.
  • Hubspot shares 16 Facebook ad examples that actually work. Our winning recipe? Visuals + value + clear call-to-action.
  • Google’s yearly Holiday 100 reveals trending searches. Spoiler alert: hands-free dog leashes are totally in-style.
  • Get the story of the world’s first emoji, created by Shigetaka Kurita in 1999. It will make you go “Awwww.”
  • Determ predicts 2024 social media trends. Social commerce, short video, and micro influencers are all on the rise.
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